Horizon festival: this year’s Journey

it’s been two strange, long, year’s since we last saw you in person.

But Horizon Festival returns this August bigger, brighter, and more importantly: in person.

Jack MacRae creating ‘Maroochy River’ in his studio.

the journey

You might have noticed that things look a little different this year — they certainly do.

You see, after two strange years of no Horizon Festival, we figured it was time to brighten things up.

So, we engaged Coolum based artist Jack MaCrae to help us return bigger and brighter than ever before.

Jack’s bold, yet minimal, collage art, of our stunning Sunshine Coast landscapes, forms the base of this year’s festival look.

We started with a theme: the horizon line. We looked at the colours you see, at the rising and setting of the sun, and all the shapes you may find.

From there, a range of Sunshine Coast locations were chosen, where the horizon looks just that little bit extra — the Glasshouse Mountains, Maroochydore River, Mount Coolum and Old Woman Island.

We then worked with Jack, the team at We Are VA, and Tim Birch to translate Jack’s artwork, and the elements within, across the festival campaign. This included a photoshoot — with Courtney Scheu — displaying Jack’s artwork using greenscreen technology.

Where we landed, is what you see now: a new horizon.

Courtney Scheu dancing in fabric displaying Jack MacRae’s artwork, ‘Maroochydore River’.

artworks that form this year’s branding

A range of Sunshine Coast locations were chosen, where the horizon looks just that little bit extra — the Glasshouse Mountains, Maroochydore River, Mount Coolum and Old Woman Island.

From there, artist, Jack MacRae created those locations.

Maroochydore River

Maroochydore River by Jack MacRae

Glass house mountains

Glass House Mountains by Jack MacRae.

mt. coolum

Mt. Coolum by Jack MacRae

mt coolum and old woman island

Mt Coolum and Old Woman island by Jack MacRae

Jack Macrae

Jack MacRae is an emerging painter + collage artist primarily focused on abstraction. His work reveals a clear focus on investigating colour, form, technique and materials. He deftly creates hand-cut collages using coloured paper as well as abstract colour field landscape paintings.

Forms and shapes intersect with bold planes of colour in his large landscape paintings that offer a flattened perspective of the world. Jack distils the colours, sensations and moods from his expeditions to produce dream like works that beckon with their hard lines and soft curves. An exploration of materiality, scale and space is key to Jack’s practice and his hand-cut collages are skilful examples of this.

Jack brings his studies in architecture to his art making and, although he has only recently commenced regularly exhibiting his paintings, they are quickly receiving acclaim.

His work is held in private and public collections throughout Australia. Jack has undertaken artist residencies in Murwillumbah, Iceland and Amsterdam.

The creation of ‘Maroochy River’ by Jack MacRae

Tim birch photoshoot with courtney scheu

We used greenscreen technology to electronically transfer Jack’s artwork onto the fabric — thanks for all your hours on this Tim Birch.

before

Adjusting the fabric on Courtney Scheu — this is before the greenscreen technology is applied.

After!

Courtney Scheu dancing in fabric displaying Jack MacRae’s artwork, ‘Maroochy River’.
A special thank you to Jack MacRae, The Various Artists, Timothy Birch, Courtney Scheu and our internal designers in helping us achieve something, what we think, is pretty lovely.

check out the full program here.